Fathom Consulting hosts InnovateHer Challenge for Minnesota

Fathom Consulting hosts InnovateHer Challenge for Minnesota

Last week we had the pleasure of welcoming over 60 healthcare innovators in the community to our office in the North Loop for the Minnesota instance of the InnovateHer Challenge. This challenge, sponsored by the Small Business Association seeks to “unearth innovative products and services that help impact and empower the lives of women and their families”. Winners from regional competitions such as this one may be selected as semi-finalists to compete for cash prizes totaling $70,000.

Healthcare.MN, a collaborative community of innovators and thinkers passionate about healthcare, put out the call for participants and sixteen entered. Each participant had three minutes to convince a panel of judges (including our own Kate McRoberts) that their innovative product:

• Will (or is) filling an authentic need in the marketplace;
• Can (or does) impact and empower women and their families; and
• Has the potential for commercialization.

Throughout the evening challengers gave incredible pitches on everything from cooling caps to prevent hair loss during chemo to simple EMRs for clinicians in developing countries and business appropriate clothing tailor-made for muscular female crossfit enthusiasts. Many pitches had a wonderful personal story as inspiration, including a pitch to create a fitness and empowerment program for residents of a women’s shelter, or a discreet wristband that gives haptic feedback to allow the user to break bad habits such as trichotillomania (or hair pulling).
In the end the panel of judges declared Molly Fuller the winner. Molly’s business, Molly Fuller Design is currently working to create stylish clothing for children and teens with autism and sensory integration needs. The designs will use deep pressure therapy techniques of weight and compression to relieve anxiety due to sensory overload. Molly’s preparedness, humor, and personal story make her a strong contender for the national prize.