MIMA Scholarships: Celebrating the Next Generation of Digital Marketing

Our founder, Robin Carpenter, dedicated her career to mentoring young professionals and empowering everyone in the Twin Cities digital marketing community to do better. As a founding member of the Minnesota Interactive Marketing Association (MIMA)—the longest-standing digital marketing association in the country—Robin felt strongly that education and collaboration would aid the Twin Cities in developing talented digital professionals.

It is only fitting, then, that MIMA honors Robin’s legacy—and that of her contemporary, Jarrid Grams—with its annual MIMA scholarship, funded through contributions from Fathom Consulting. This year, the Carpenter family has underwritten one of three scholarships, a testament to how much her family believes in the work Robin began so many years ago.

The Jarrid Grams and Robin Carpenter Memorial Scholarship is available to undergraduate or graduate students pursuing careers in marketing, technology, communications, and math. To apply for this year’s scholarship, each student was asked to create a marketing plan for a fictitious company, incorporating budget, creative concepts, strategy, positioning, and digital executions.

As a long-time member and former president of MIMA—and close friends with both Robin and Jarrid—I have been privileged to serve on the committee that evaluates the student nominations and selects the recipients. I was blown away by this year’s student entrants, who demonstrated inventiveness, strategy, and vision beyond their years. Nothing makes me prouder than awarding these scholarships to our 2018 MIMA Scholars: Katie Coyne, Morgan Kuphal and Riley Plisek—right here at Fathom Consulting on June 6.

When I first got involved with MIMA, the Twin Cities was not recognized as a hotbed for digital marketing. Long considered “flyover country” by Silicon Valley, the digital marketing community was relatively disconnected. Thanks to the leadership of people like Robin, MIMA has helped create a unified community with a common goal of elevating the Twin Cities as a growth market for digital.

Today, students are finding their way into careers in the Twin Cities, thanks in part to MIMA giving them the education, networking connections and job leads they need to find interesting work and stay in our region. We hope this year’s scholarship recipients—and all of our past recipients—will share their success with others and contribute to our growing digital marketing community.

Students of any major are welcome to learn more and apply at http://mima.org/student-scholarship.