Fathom Consulting Open House

Have you heard? We’ve moved!

You may already know that Evantage became Fathom Consulting in February. (We’re still getting used to saying it, too.) While we love our new name and logo, we’re also excited about our great new space, and we’d love to share it with you.

Come on over!

Please join us for food, drinks, and fun at our spring open house.

When:

May 4, 2017
5-8 PM

Where:

The Bradshaw Building
108 North Washington Ave
Suite 400

Parking: There is street parking and several parking lots and ramps within a few blocks.

RSVP and Let Us Know If You’re Coming

 

Evantage is now Fathom Consulting

MINNEAPOLIS  (January 31, 2017) — Evantage Consulting, a Minneapolis-based business consultancy that has been serving the Twin Cities for nearly 20 years, today announced that they will be starting the new year with a makeover that includes both a name change and a new office location.

The tide of evolution began in 2015 when the firm founder, Robin Carpenter, unexpectedly passed away and Kate McRoberts, former minority partner, assumed ownership. A few months later, former Carlson Rezidor and McCann Worldgroup executive, Rachael Marret, joined the firm as managing director, and Bret Busse was promoted to senior vice president of operations.

“The name Evantage was coined when the firm was founded in 1999 when the Internet was becoming mainstream and adding an ‘e’ was the thing to do,” said McRoberts, “After nearly 18 years, we felt it is time for an update as we mark a next step in our evolution. We specialize in helping clients capitalize on periods of change, and now it’s our turn.”

Starting this week, Evantage will be known as Fathom Consulting, (consultfathom.com). “We believe our new name more keenly signifies what we have always done best for our clients: delving deeper, asking tougher questions, and helping to bring understanding to their most complex business challenges,” explained Marret. “After talking to our clients about what sets us apart, we have also adopted a new tagline: ‘From complexity to confidence’ that expresses our ability to unravel and solve some of their toughest strategic, operational and customer experience challenges.”

Along with a fresh face, the firm has also moved to a fresh office space in the North Loop, just two downtown blocks from its former Colonial Warehouse location on Third Avenue North to the historic Bradshaw Building at 108 N. Washington Avenue. The relocation gave the firm a chance to design its own collaborative workspace and integrate its new branding of Fathom Consulting.

Learn More about Designing for the Caring Professions

I’m excited to have the opportunity to speak at the Healthcare.MN monthly meet-up on June 13th  I will be providing an in-depth look into what it’s like to work on the front lines of healthcare and social services as a caring professional, based on nearly 200 individual interviews conducted over the last two years.

We will begin by understanding the unique mindset, environmental challenges, and information expectations that shape how nurses, social workers, and allied health professionals approach their work. The interactive presentation will also provide attendees ample opportunity to practice new research methods and meet others in the group. Lastly we will discuss concrete guidelines to help those who are designing products, services, or applications for this specialized user group to maximize the effectiveness of their solutions.

Hope to see you there!

When: Monday, June 13th from 5 pm – 7:30 pm

Where: 1625 Hennepin Ave, Minneapolis

REGISTRATION

TreeHouse Health Adds Evantage Consulting as a Service Provider Partner

MINNEAPOLIS (May 16, 2016) – TreeHouse Health, an innovation center designed to invest in emerging healthcare companies and help accelerate their growth, announces the addition of a Service Provider Partner, Evantage Consulting, a business consultancy that helps healthcare and health technology organizations capitalize on change and how they interact with their customers.

“Our ecosystem is designed to help our portfolio companies gain traction in the marketplace and grow their businesses. To do that, we look to partner with leading organizations that see the value and opportunity in working with emerging healthcare companies and can aid in their growth. With over 17 years of deep industry experience, Evantage brings a unique and valuable perspective to TreeHouse Health,” said J.D. Blank, Managing Director at TreeHouse Health.

“Our mission at Evantage Consulting is to partner with our clients and community to affect meaningful change,” explained Rachael Marret, Evantage Managing Director. “Evantage has long been an active participant in the Twin Cities healthcare community and this partnership with TreeHouse Health is a great opportunity for us to lend support to emerging companies that will further advance this market as leaders in healthcare and health technology.”

As a Service Provider Partner at TreeHouse Health, Evantage will serve as an excellent resource to the Portfolio Companies. Evantage will participate in an educational event at TreeHouse Health in December and plans to host workshops for the Portfolio Companies throughout the year.

About TreeHouse Health LLC
TreeHouse Health, established in 2013, is an innovation center that helps emerging healthcare companies accelerate the growth and development of their business within and innovative and collaborative ecosystem by providing investment and expertise. To date, TreeHouse Health has invested in twelve early-stage healthcare companies and has two Anchor Tenant relationships with Hennepin County Medical Center (HCMC) and Blue Cross and Blue Shield of Minnesota (BCBS). To learn more, visit TreeHouse-Health.com.

About Evantage Consulting
Evantage Consulting is a business consultancy that helps organizations capitalize on change and how they interact with their customers. Clients engage them as proven partners in unraveling and solving strategic, operational, and customer/patient experience challenges. They serve Fortune 500 to startup companies, including providers, payers, pharmacy benefit managers, and medical device manufacturers. Established in 1999, Evantage has a long-standing legacy of driving business outcomes through unrelenting customer focus, digital expertise, and operations know-how.

Allison O’Connor Speaks on Healthcare Operations

Allison O’Connor has been invited to speak at the 2016 Insignia Health Client Summit on Health Activation in Portland, Oregon. Allison will speak as part of a panel on May 4th that will be addressing the topic of implementing, managing and optimizing an activation-based approach to care. Attendees include large and small provider groups and systems from around the country.

Allison leads strategic planning, operational improvement projects, and M&A project management for Evantage clients. She has worked with national provider and payor systems, regional health systems and critical access hospitals and clinics. In 2012, Allison was awarded the Top Women in Finance award by Finance & Commerce magazine.

Useful Data Visualizations

There are a lot of ways you can visualize data, and there’s no shortage of best practices out there for making your charts and graphs. Best practices only take you so far, however. I’ll be talking about how a user’s context and goals inform useful data visualizations at the UXPA’s February meeting, next Thursday, February 11. Event details are here. Also: jokes. Hope to see you there!

View Jeff’s SlideShare Presentation

Jeff Harrison Earns Designation as Data Visualization Domain Expert

Jeff Harrison, Senior UX Consultant, Data Visualization Domain Expert

Jeff Harrison has been promoted to senior UX consultant, data visualization domain expert. In this role, Jeff makes us, and our clients, smarter about how to analyze and present data in a visual form.  As Jeff says: “Like presenting and writing, communicating data effectively is broadly applicable to projects across our practice areas. Visualizing data is a skill that can be improved upon by understanding principles of human perception, becoming proficient with tools, and practicing.”

Mentioned In Minneapolis/St. Paul Business Journal

Rachael Marret Joins as Managing Director

Rachale Marret

Rachael Marret

We are excited to announce that Rachael Marret has joined us as Managing Director. In this role, Rachael will serve as a growth catalyst, helping to establish strategic direction for the firm and providing consulting services to clients.  Rachael brings global experience, both as a corporate leader, as well as an agency manager and consultant.  Her most recent role was SVP, Consumer Engagement for Carlson Rezidor Hotel Group where she had responsibility for ecommerce, mobile, social media, digital marketing, loyalty/CRM, consumer insights and data & analytics. From 2002 to 2013, Rachael worked for the McCann Worldgroup organization, first leading the Minneapolis office of their digital agency brand, MRM Worldwide, and later joining Campbell Mithun as President.

Read the article at StarTribune

Bret Busse Promoted to SVP, Consulting Operations

Bret Busse

Bret Busse

We are happy to recognize Bret with a promotion to SVP, Consulting Operations & Technology in acknowledgement of his contributions to clients and the company. Over his 10+ years at Evantage, Bret has developed a reputation among his clients and colleagues alike for steady leadership and effective delivery.  In this new role, Bret will build upon his current responsibilities of client consulting work, data security, and technology leadership, to include firm operations.

Mentioned in Minneapolis/St. Paul Business Journal

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