It’s been fun to be part of small group of service design professionals who have started a Minnesota chapter of the Service Design Network, and I’m looking forward presenting at the first annual Service Design Network Midwest Conference in Minneapolis on Friday, June 15.
The theme of the conference is “Meaningful Connections,” and the day’s discussions will focus on how we can all design and deliver experiences that build stronger bonds between service providers and their users.
My presentation, “The Need for Connection Among Older Adults who are Aging in Place,” will delve deep into what connection really means to those in their golden years and how best to design services (with their valuable input) that meet their specific expectations and higher-order needs.
Other presentation topics will include service design and AI, ethics in design, and behavior change. Following the conference, attendees will take in the Minneapolis art scene at the annual Northern Spark arts festival. This year’s Northern Spark theme is “commonality,” a fantastic follow-on for SDN conference participants looking to delve deeper into the notion of connection in art, design, marketing, and user experience.
Service design in practice
Through collaboration with the local service design community, I’ve been able to practice unique methods to ensure that people are always at the center of not only how products are designedbut also how they are delivered, supported, and usedday-to-day. In fact, at the first few meetings of the local service design chapter, we used service design techniques like a Business Model Canvas to decide what “job” the organization would fulfill in our own lives.
This user-centered approach to service design is also reflected in the work we do at Fathom Consulting. As we approach service design projects with our clients, we are increasingly recommending facilitated co-creation exercises as a best practice. Co-creation is a process by which all stakeholders–particularly the recipients of the service–are at the table and making their voices heard. When the users of the service are in the room, you often arrive at unexpected ideas informed by diverse perspectives, and you ensure your solutions are tailored to their needs.
I always enjoy projects where we find unique ways to connect with users and look forward to connecting with other service designers to learn more about their experiences. I hope you can join us at the conference and connect with the budding local service design community as well!