MIMA Scholarships: Celebrating the Next Generation of Digital Marketing

Our founder, Robin Carpenter, dedicated her career to mentoring young professionals and empowering everyone in the Twin Cities digital marketing community to do better. As a founding member of the Minnesota Interactive Marketing Association (MIMA)—the longest-standing digital marketing association in the country—Robin felt strongly that education and collaboration would aid the Twin Cities in developing talented digital professionals.

It is only fitting, then, that MIMA honors Robin’s legacy—and that of her contemporary, Jarrid Grams—with its annual MIMA scholarship, funded through contributions from Fathom Consulting. This year, the Carpenter family has underwritten one of three scholarships, a testament to how much her family believes in the work Robin began so many years ago.

The Jarrid Grams and Robin Carpenter Memorial Scholarship is available to undergraduate or graduate students pursuing careers in marketing, technology, communications, and math. To apply for this year’s scholarship, each student was asked to create a marketing plan for a fictitious company, incorporating budget, creative concepts, strategy, positioning, and digital executions.

As a long-time member and former president of MIMA—and close friends with both Robin and Jarrid—I have been privileged to serve on the committee that evaluates the student nominations and selects the recipients. I was blown away by this year’s student entrants, who demonstrated inventiveness, strategy, and vision beyond their years. Nothing makes me prouder than awarding these scholarships to our 2018 MIMA Scholars: Katie Coyne, Morgan Kuphal and Riley Plisek—right here at Fathom Consulting on June 6.

When I first got involved with MIMA, the Twin Cities was not recognized as a hotbed for digital marketing. Long considered “flyover country” by Silicon Valley, the digital marketing community was relatively disconnected. Thanks to the leadership of people like Robin, MIMA has helped create a unified community with a common goal of elevating the Twin Cities as a growth market for digital.

Today, students are finding their way into careers in the Twin Cities, thanks in part to MIMA giving them the education, networking connections and job leads they need to find interesting work and stay in our region. We hope this year’s scholarship recipients—and all of our past recipients—will share their success with others and contribute to our growing digital marketing community.

Students of any major are welcome to learn more and apply at http://mima.org/student-scholarship.

Fathom Consulting Among the Twin Cities’ 100 Best Companies to Work For

We’re thrilled to once again be named to the Minnesota Business list of the “100 Best Companies to Work For” in the Twin Cities. The award recognizes Minnesota’s top companies—as chosen by employee survey—for work environment, employee benefits, and overall employee happiness. How fun it was celebrate with other recipients at last night’s celebration at the Mall of America (as you can see by the laughter on our faces!).

While it’s an honor to be included in this year’s list, it’s not necessarily a surprise to us. Why?  Because feedback is a gift—and we’re constantly asking for it. Once every three months we conduct our ownemployee survey. And while we do get (and encourage) candid assessments, our team regularly agrees that Fathom Consulting is a great place to work.  Why?

  • We’re hard-working.We are devoted to doing the best for our clients every day. We take our work seriously (but don’t take ourselves too seriously!)
  • We’re empathetic. We care about our work, of course. But we also care deeply for each other.
  • We’re flexible. And that’s with each other and with our clients. We work where and when we have to. We adapt when the situation calls for it.
  • We’re transparent. We share everything, and foster a culture of open and honest communication.
  • We’re flat. We don’t do politics, hierarchy, or rank-pulling. We’re not here to claw our way to the top; we’re here to do great work together.
  • We’re part of the community. We share our knowledge, mentor budding talent, and volunteer for organizations that are meaningful to us.

And while these factors definitely make for a great employee experience, they also lend to the high-quality service we deliver to our clients. How do we know? In addition to surveying ourselves, we also survey our clients—after every project. As it turns out, hard work combined with a strong culture likes ours results in high client satisfaction as well. Everyone wins.

Ready to work with the best? Let’s connect!

Connect with Fathom Consulting at SDN Midwest June 15

It’s been fun to be part of small group of service design professionals who have started a Minnesota chapter of the Service Design Network, and I’m looking forward presenting at the first annual Service Design Network Midwest Conference in Minneapolis on Friday, June 15.

The theme of the conference is “Meaningful Connections,” and the day’s discussions will focus on how we can all design and deliver experiences that build stronger bonds between service providers and their users.

My presentation, “The Need for Connection Among Older Adults who are Aging in Place,” will delve deep into what connection really means to those in their golden years and how best to design services (with their valuable input) that meet their specific expectations and higher-order needs.

Other presentation topics will include service design and AI, ethics in design, and behavior change. Following the conference, attendees will take in the Minneapolis art scene at the annual Northern Spark arts festival. This year’s Northern Spark theme is “commonality,” a fantastic follow-on for SDN conference participants looking to delve deeper into the notion of connection in art, design, marketing, and user experience.

Service design in practice

Through collaboration with the local service design community, I’ve been able to practice unique methods to ensure that people are always at the center of not only how products are designedbut also how they are delivered, supported, and usedday-to-day. In fact, at the first few meetings of the local service design chapter, we used service design techniques like a Business Model Canvas to decide what “job” the organization would fulfill in our own lives.

This user-centered approach to service design is also reflected in the work we do at Fathom Consulting. As we approach service design projects with our clients, we are increasingly recommending facilitated co-creation exercises as a best practice. Co-creation is a process by which all stakeholders–particularly the recipients of the service–are at the table and making their voices heard. When the users of the service are in the room, you often arrive at unexpected ideas informed by diverse perspectives, and you ensure your solutions are tailored to their needs.

I always enjoy projects where we find unique ways to connect with users and look forward to connecting with other service designers to learn more about their experiences. I hope you can join us at the conference and connect with the budding local service design community as well!

Learn more about and register for the SDN Midwest Conference.

Fathom Consulting Open House

Have you heard? We’ve moved!

You may already know that Evantage became Fathom Consulting in February. (We’re still getting used to saying it, too.) While we love our new name and logo, we’re also excited about our great new space, and we’d love to share it with you.

Come on over!

Please join us for food, drinks, and fun at our spring open house.

When:

May 4, 2017
5-8 PM

Where:

The Bradshaw Building
108 North Washington Ave
Suite 400

Parking: There is street parking and several parking lots and ramps within a few blocks.

RSVP and Let Us Know If You’re Coming

 

Evantage is now Fathom Consulting

MINNEAPOLIS  (January 31, 2017) — Evantage Consulting, a Minneapolis-based business consultancy that has been serving the Twin Cities for nearly 20 years, today announced that they will be starting the new year with a makeover that includes both a name change and a new office location.

The tide of evolution began in 2015 when the firm founder, Robin Carpenter, unexpectedly passed away and Kate McRoberts, former minority partner, assumed ownership. A few months later, former Carlson Rezidor and McCann Worldgroup executive, Rachael Marret, joined the firm as managing director, and Bret Busse was promoted to senior vice president of operations.

“The name Evantage was coined when the firm was founded in 1999 when the Internet was becoming mainstream and adding an ‘e’ was the thing to do,” said McRoberts, “After nearly 18 years, we felt it is time for an update as we mark a next step in our evolution. We specialize in helping clients capitalize on periods of change, and now it’s our turn.”

Starting this week, Evantage will be known as Fathom Consulting, (consultfathom.com). “We believe our new name more keenly signifies what we have always done best for our clients: delving deeper, asking tougher questions, and helping to bring understanding to their most complex business challenges,” explained Marret. “After talking to our clients about what sets us apart, we have also adopted a new tagline: ‘From complexity to confidence’ that expresses our ability to unravel and solve some of their toughest strategic, operational and customer experience challenges.”

Along with a fresh face, the firm has also moved to a fresh office space in the North Loop, just two downtown blocks from its former Colonial Warehouse location on Third Avenue North to the historic Bradshaw Building at 108 N. Washington Avenue. The relocation gave the firm a chance to design its own collaborative workspace and integrate its new branding of Fathom Consulting.

Learn More about Designing for the Caring Professions

I’m excited to have the opportunity to speak at the Healthcare.MN monthly meet-up on June 13th  I will be providing an in-depth look into what it’s like to work on the front lines of healthcare and social services as a caring professional, based on nearly 200 individual interviews conducted over the last two years.

We will begin by understanding the unique mindset, environmental challenges, and information expectations that shape how nurses, social workers, and allied health professionals approach their work. The interactive presentation will also provide attendees ample opportunity to practice new research methods and meet others in the group. Lastly we will discuss concrete guidelines to help those who are designing products, services, or applications for this specialized user group to maximize the effectiveness of their solutions.

Hope to see you there!

When: Monday, June 13th from 5 pm – 7:30 pm

Where: 1625 Hennepin Ave, Minneapolis

REGISTRATION

TreeHouse Health Adds Evantage Consulting as a Service Provider Partner

MINNEAPOLIS (May 16, 2016) – TreeHouse Health, an innovation center designed to invest in emerging healthcare companies and help accelerate their growth, announces the addition of a Service Provider Partner, Evantage Consulting, a business consultancy that helps healthcare and health technology organizations capitalize on change and how they interact with their customers.

“Our ecosystem is designed to help our portfolio companies gain traction in the marketplace and grow their businesses. To do that, we look to partner with leading organizations that see the value and opportunity in working with emerging healthcare companies and can aid in their growth. With over 17 years of deep industry experience, Evantage brings a unique and valuable perspective to TreeHouse Health,” said J.D. Blank, Managing Director at TreeHouse Health.

“Our mission at Evantage Consulting is to partner with our clients and community to affect meaningful change,” explained Rachael Marret, Evantage Managing Director. “Evantage has long been an active participant in the Twin Cities healthcare community and this partnership with TreeHouse Health is a great opportunity for us to lend support to emerging companies that will further advance this market as leaders in healthcare and health technology.”

As a Service Provider Partner at TreeHouse Health, Evantage will serve as an excellent resource to the Portfolio Companies. Evantage will participate in an educational event at TreeHouse Health in December and plans to host workshops for the Portfolio Companies throughout the year.

About TreeHouse Health LLC
TreeHouse Health, established in 2013, is an innovation center that helps emerging healthcare companies accelerate the growth and development of their business within and innovative and collaborative ecosystem by providing investment and expertise. To date, TreeHouse Health has invested in twelve early-stage healthcare companies and has two Anchor Tenant relationships with Hennepin County Medical Center (HCMC) and Blue Cross and Blue Shield of Minnesota (BCBS). To learn more, visit TreeHouse-Health.com.

About Evantage Consulting
Evantage Consulting is a business consultancy that helps organizations capitalize on change and how they interact with their customers. Clients engage them as proven partners in unraveling and solving strategic, operational, and customer/patient experience challenges. They serve Fortune 500 to startup companies, including providers, payers, pharmacy benefit managers, and medical device manufacturers. Established in 1999, Evantage has a long-standing legacy of driving business outcomes through unrelenting customer focus, digital expertise, and operations know-how.

Allison O’Connor Speaks on Healthcare Operations

Allison O’Connor has been invited to speak at the 2016 Insignia Health Client Summit on Health Activation in Portland, Oregon. Allison will speak as part of a panel on May 4th that will be addressing the topic of implementing, managing and optimizing an activation-based approach to care. Attendees include large and small provider groups and systems from around the country.

Allison leads strategic planning, operational improvement projects, and M&A project management for Evantage clients. She has worked with national provider and payor systems, regional health systems and critical access hospitals and clinics. In 2012, Allison was awarded the Top Women in Finance award by Finance & Commerce magazine.

Useful Data Visualizations

There are a lot of ways you can visualize data, and there’s no shortage of best practices out there for making your charts and graphs. Best practices only take you so far, however. I’ll be talking about how a user’s context and goals inform useful data visualizations at the UXPA’s February meeting, next Thursday, February 11. Event details are here. Also: jokes. Hope to see you there!

View Jeff’s SlideShare Presentation

Page 1 of 3123