by Bret Busse
The 14th annual Minnesota Interactive Marketing Association Summit was held this week. This well planned, well executed, and sold out event featured an impressive lineup of speakers and keynotes that moved the mind and the heart.
Evantage has a long history with MIMA and the Summit. Our founder, Robin Carpenter, helped found MIMA in 1998 and served on the board until 2002. I met Robin at a MIMA event in 2000 and quickly joined her committee before joining the board in 2001. I helped create the first Summit, and eventually served as MIMA President. Our Managing Partner, Kate McRoberts, served on the MIMA board for 4+ years, helping program events and the Summit during a time of exponential growth for MIMA.
MIMA was founded by a small group of people who knew that sharing their knowledge was the best way to help each other figure out how to do their jobs better. 17 years later, the association is a nationally-recognized leader and is fulfilling its mission to raise the level of talent in Minnesota, challenge the status quo and inspire innovation. We’re proud to be a part of it.
Congratulations to the current MIMA Board on a job well done.