Jeff Harrison Earns Designation as Data Visualization Domain Expert

Jeff Harrison, Senior UX Consultant, Data Visualization Domain Expert

Jeff Harrison has been promoted to senior UX consultant, data visualization domain expert. In this role, Jeff makes us, and our clients, smarter about how to analyze and present data in a visual form.  As Jeff says: “Like presenting and writing, communicating data effectively is broadly applicable to projects across our practice areas. Visualizing data is a skill that can be improved upon by understanding principles of human perception, becoming proficient with tools, and practicing.”

Mentioned In Minneapolis/St. Paul Business Journal

Rachael Marret Joins as Managing Director

Rachale Marret

Rachael Marret

We are excited to announce that Rachael Marret has joined us as Managing Director. In this role, Rachael will serve as a growth catalyst, helping to establish strategic direction for the firm and providing consulting services to clients.  Rachael brings global experience, both as a corporate leader, as well as an agency manager and consultant.  Her most recent role was SVP, Consumer Engagement for Carlson Rezidor Hotel Group where she had responsibility for ecommerce, mobile, social media, digital marketing, loyalty/CRM, consumer insights and data & analytics. From 2002 to 2013, Rachael worked for the McCann Worldgroup organization, first leading the Minneapolis office of their digital agency brand, MRM Worldwide, and later joining Campbell Mithun as President.

Read the article at StarTribune

Bret Busse Promoted to SVP, Consulting Operations

Bret Busse

Bret Busse

We are happy to recognize Bret with a promotion to SVP, Consulting Operations & Technology in acknowledgement of his contributions to clients and the company. Over his 10+ years at Evantage, Bret has developed a reputation among his clients and colleagues alike for steady leadership and effective delivery.  In this new role, Bret will build upon his current responsibilities of client consulting work, data security, and technology leadership, to include firm operations.

Mentioned in Minneapolis/St. Paul Business Journal

Evantage sponsors the 2015 MIMA Summit

by Bret Busse

Evantage MIMA Summit 2015

The 14th annual Minnesota Interactive Marketing Association Summit was held this week.  This well planned, well executed, and sold out event featured an impressive lineup of speakers and keynotes that moved the mind and the heart.

Evantage has a long history with MIMA and the Summit. Our founder, Robin Carpenter, helped found MIMA in 1998 and served on the board until 2002. I met Robin at a MIMA event in 2000 and quickly joined her committee before joining the board in 2001.  I helped create the first Summit, and eventually served as MIMA President. Our Managing Partner, Kate McRoberts, served on the MIMA board for 4+ years, helping program events and the Summit during a time of exponential growth for MIMA.

MIMA was founded by a small group of people who knew that sharing their knowledge was the best way to help each other figure out how to do their jobs better. 17 years later, the association is a nationally-recognized leader and is fulfilling its mission to raise the level of talent in Minnesota, challenge the status quo and inspire innovation. We’re proud to be a part of it.

Congratulations to the current MIMA Board on a job well done.

Future-Proofing Your Prototypes

The folks at Axure (our go-to tool for rapid UI prototyping) just blogged a conversation with our own Jeff Harrison. Jeff has been using Axure for a long time and is no stranger to the headaches that can come with prototyping interactions. In this post he lays down some rules to manage that complexity, or even avoid it altogether, with the goal of making your life a lot easier when a client asks for just one “small” change.

Of course, all that happens while discussing the workings of a complex prototype that Jeff created as a demo for the Chicago Axure Users Meetup a while back, so consider yourself warned.

Welcome, Lynsey!

We are excited to announce that Lynsey Struthers has joined Evantage as a senior consultant. In a way, this seems like small news–Lynsey has been a friend of Evantage for years, expertly supporting us as a subcontractor on a number of UX engagements–but now that she has joined the fold it means we get the benefit of her user research experience and communication skills all the time! Prior to her stint as an independent contractor, Lynsey held digital strategy and interactive roles at The Lawlor Group and Haberman. Lynsey earned a BA from St. Olaf, where she holds degrees in Biology, Latin, and Secondary Education.

Allison O'Connor Speaks On Leading Healthcare Change

Allison O’Connor has been invited to speak at the 2015 Insignia Health Client Summit on Health Activation in Portland, Oregon. Her talk, “Leading Change in Dynamic Healthcare Organizations,” shares proven concepts, tools, and approaches for organizations implementing key initiatives. Allison will speak on the morning of May 6, followed by a client panel. Attendees include large and small provider groups and systems from around the country.

Allison leads strategic planning, operational improvement projects, and M&A project management for Evantage clients. She has worked with national provider and payor systems, regional health systems and critical access hospitals and clinics. In 2012, Allison was awarded the Top Women in Finance award by Finance & Commerce magazine.

Allison O’Connor Speaks On Leading Healthcare Change

Allison O’Connor has been invited to speak at the 2015 Insignia Health Client Summit on Health Activation in Portland, Oregon. Her talk, “Leading Change in Dynamic Healthcare Organizations,” shares proven concepts, tools, and approaches for organizations implementing key initiatives. Allison will speak on the morning of May 6, followed by a client panel. Attendees include large and small provider groups and systems from around the country.

Allison leads strategic planning, operational improvement projects, and M&A project management for Evantage clients. She has worked with national provider and payor systems, regional health systems and critical access hospitals and clinics. In 2012, Allison was awarded the Top Women in Finance award by Finance & Commerce magazine.

Remembering Robin

robin

This week our team came together to remember Robin Carpenter, who put as much energy into the people around her as she did into her own impressive career. The strong turnout from alumni, even on short notice, was particularly touching. Robin was a source of encouragement, actionable advice, and the occasional practical joke for dozens of consultants who have called Evantage home. As her remembrance in the Star Tribune said, “Robin was a gifted mentor to many, helping to inspire and propel leaders everywhere she went.”

A commemorative celebration will be held on Saturday, April 25, at the Woman’s Club of Minneapolis (410 Oak Grove St., 55403): visitation starting at 3:00, celebration at 4:00, social thereafter. Memorials preferred to one of Robin’s favorite non-profits: the Minnesota Opera, the University of Minnesota Veterinary Hospital, or the Golden Valley Humane Society.

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