MINNEAPOLIS (August 12, 2016) – Evantage Consulting, a business consultancy that helps organizations capitalize on change and how they interact with their customers, announced today they are a participant in a national challenge from the Obama administration to design a medical bill consumers can understand.
The Department of Health and Human Services and AARP sponsored the challenge to encourage health care organizations, designers, digital tech companies and other innovators to design a medical bill that’s simpler and easier for patients to understand, and to improve patients’ experience of the overall medical billing process. The “A Bill You Can Understand” design and innovation challenge is intended to solicit new approaches and draw national attention to a common complaint with the health care system: that medical billing is a source of confusion for patients and families.
“Entering this challenge was a natural for us,” explained Kate McRoberts, Evantage managing partner. “We have been designing outside-in, customer-centric experiences on behalf of our numerous health care client partners since we established our business in 1999.”
Jeff Harrison, senior user experience consultant, led the effort beginning with internal ideation sessions with Evantage health care consultants, researchers and user experience experts. “Life is full of surprises. Some surprises are great, but when it comes to your health, a surprise usually means that you have a problem on your hands,” said Harrison. “As we approached this challenge, we decided to look at the entire patient billing journey and felt it was critical to bring the patient voice into the design. So we conducted input sessions with patients who have dealt with medical bills for themselves or family members.”
Evantage’s entry included a written design brief, patient journey map, visual layouts and video explaining their approach. Winners will be announced at the Health 2.0 fall conference in September in Santa Clara. Two $5,000 prizes will be awarded; one for “easiest bill to understand” and the other for its “transformational approach.”
ABOUT EVANTAGE CONSULTING
Established in 1999, Evantage is a business consultancy that helps organizations capitalize on change and how they interact with customers. Clients engage them as proven partners in unraveling and solving strategic, operational, and customer experience challenges. Evantage proudly serves leading companies such as Medtronic, 3M Healthcare, Optum Health, General Mills, and John Deere. www.consultfathom.com