Evantage is now Fathom Consulting

MINNEAPOLIS  (January 31, 2017) — Evantage Consulting, a Minneapolis-based business consultancy that has been serving the Twin Cities for nearly 20 years, today announced that they will be starting the new year with a makeover that includes both a name change and a new office location.

The tide of evolution began in 2015 when the firm founder, Robin Carpenter, unexpectedly passed away and Kate McRoberts, former minority partner, assumed ownership. A few months later, former Carlson Rezidor and McCann Worldgroup executive, Rachael Marret, joined the firm as managing director, and Bret Busse was promoted to senior vice president of operations.

“The name Evantage was coined when the firm was founded in 1999 when the Internet was becoming mainstream and adding an ‘e’ was the thing to do,” said McRoberts, “After nearly 18 years, we felt it is time for an update as we mark a next step in our evolution. We specialize in helping clients capitalize on periods of change, and now it’s our turn.”

Starting this week, Evantage will be known as Fathom Consulting, (consultfathom.com). “We believe our new name more keenly signifies what we have always done best for our clients: delving deeper, asking tougher questions, and helping to bring understanding to their most complex business challenges,” explained Marret. “After talking to our clients about what sets us apart, we have also adopted a new tagline: ‘From complexity to confidence’ that expresses our ability to unravel and solve some of their toughest strategic, operational and customer experience challenges.”

Along with a fresh face, the firm has also moved to a fresh office space in the North Loop, just two downtown blocks from its former Colonial Warehouse location on Third Avenue North to the historic Bradshaw Building at 108 N. Washington Avenue. The relocation gave the firm a chance to design its own collaborative workspace and integrate its new branding of Fathom Consulting.

Evantage Consulting accepts national challenge to redesign medical bills

MINNEAPOLIS (August 12, 2016) – Evantage Consulting, a business consultancy that helps organizations capitalize on change and how they interact with their customers, announced today they are a participant in a national challenge from the Obama administration to design a medical bill consumers can understand.

The Department of Health and Human Services and AARP sponsored the challenge to encourage health care organizations, designers, digital tech companies and other innovators to design a medical bill that’s simpler and easier for patients to understand, and to improve patients’ experience of the overall medical billing process. The “A Bill You Can Understand” design and innovation challenge is intended to solicit new approaches and draw national attention to a common complaint with the health care system: that medical billing is a source of confusion for patients and families.

“Entering this challenge was a natural for us,” explained Kate McRoberts, Evantage managing partner. “We have been designing outside-in, customer-centric experiences on behalf of our numerous health care client partners since we established our business in 1999.”

Jeff Harrison, senior user experience consultant, led the effort beginning with internal ideation sessions with Evantage health care consultants, researchers and user experience experts. “Life is full of surprises. Some surprises are great, but when it comes to your health, a surprise usually means that you have a problem on your hands,” said Harrison. “As we approached this challenge, we decided to look at the entire patient billing journey and felt it was critical to bring the patient voice into the design. So we conducted input sessions with patients who have dealt with medical bills for themselves or family members.”

Evantage’s entry included a written design brief, patient journey map, visual layouts and video explaining their approach. Winners will be announced at the Health 2.0 fall conference in September in Santa Clara. Two $5,000 prizes will be awarded; one for “easiest bill to understand” and the other for its “transformational approach.”

ABOUT EVANTAGE CONSULTING

Established in 1999, Evantage is a business consultancy that helps organizations capitalize on change and how they interact with customers. Clients engage them as proven partners in unraveling and solving strategic, operational, and customer experience challenges. Evantage proudly serves leading companies such as Medtronic, 3M Healthcare, Optum Health, General Mills, and John Deere. www.consultfathom.com

TreeHouse Health Adds Evantage Consulting as a Service Provider Partner

MINNEAPOLIS (May 16, 2016) – TreeHouse Health, an innovation center designed to invest in emerging healthcare companies and help accelerate their growth, announces the addition of a Service Provider Partner, Evantage Consulting, a business consultancy that helps healthcare and health technology organizations capitalize on change and how they interact with their customers.

“Our ecosystem is designed to help our portfolio companies gain traction in the marketplace and grow their businesses. To do that, we look to partner with leading organizations that see the value and opportunity in working with emerging healthcare companies and can aid in their growth. With over 17 years of deep industry experience, Evantage brings a unique and valuable perspective to TreeHouse Health,” said J.D. Blank, Managing Director at TreeHouse Health.

“Our mission at Evantage Consulting is to partner with our clients and community to affect meaningful change,” explained Rachael Marret, Evantage Managing Director. “Evantage has long been an active participant in the Twin Cities healthcare community and this partnership with TreeHouse Health is a great opportunity for us to lend support to emerging companies that will further advance this market as leaders in healthcare and health technology.”

As a Service Provider Partner at TreeHouse Health, Evantage will serve as an excellent resource to the Portfolio Companies. Evantage will participate in an educational event at TreeHouse Health in December and plans to host workshops for the Portfolio Companies throughout the year.

About TreeHouse Health LLC
TreeHouse Health, established in 2013, is an innovation center that helps emerging healthcare companies accelerate the growth and development of their business within and innovative and collaborative ecosystem by providing investment and expertise. To date, TreeHouse Health has invested in twelve early-stage healthcare companies and has two Anchor Tenant relationships with Hennepin County Medical Center (HCMC) and Blue Cross and Blue Shield of Minnesota (BCBS). To learn more, visit TreeHouse-Health.com.

About Evantage Consulting
Evantage Consulting is a business consultancy that helps organizations capitalize on change and how they interact with their customers. Clients engage them as proven partners in unraveling and solving strategic, operational, and customer/patient experience challenges. They serve Fortune 500 to startup companies, including providers, payers, pharmacy benefit managers, and medical device manufacturers. Established in 1999, Evantage has a long-standing legacy of driving business outcomes through unrelenting customer focus, digital expertise, and operations know-how.

Allison O’Connor Speaks on Healthcare Operations

Allison O’Connor has been invited to speak at the 2016 Insignia Health Client Summit on Health Activation in Portland, Oregon. Allison will speak as part of a panel on May 4th that will be addressing the topic of implementing, managing and optimizing an activation-based approach to care. Attendees include large and small provider groups and systems from around the country.

Allison leads strategic planning, operational improvement projects, and M&A project management for Evantage clients. She has worked with national provider and payor systems, regional health systems and critical access hospitals and clinics. In 2012, Allison was awarded the Top Women in Finance award by Finance & Commerce magazine.