Catherine Idema

Senior Consultant, Experience Research & Design

Catherine works to bring every voice to the table, especially those most often overlooked. Known for her empathetic “mediator” personality, Catherine easily bridges diverse opinions to design creative, user-driven solutions for her clients.

With a background in service design, community co-design, and quantitative data analysis, Catherine brings an extensive toolkit to each research and design challenge. After earning her Master of Science in Public Health from the University of California, she focused her analytical mind on initiatives across the country addressing health and housing affordability, weaving together traditional research and highly-collaborative design thinking methods. At Fathom, she uses this same approach to uncover unexpected opportunities and design solutions with users, not for them.

Friends, family, and her love of the outdoors brought Catherine and her kitten Penelope to Minnesota, where she is continuing her search for America’s best bar nachos.