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Kat Jayne shares her takeaways from this year's Information Architecture Conference, reflecting on advancing the field through artificial intelligence while keeping humans at the center.

Plinko is a game featured on The Price is Right daytime game show but what does it have to do with human factors usability studies? It provides the perfect framework to work through root causing use errors observed during medical device usability studies.

We frequently hear about these struggles from our clients. Today’s organizations face constant — sometimes unpredictable — change that makes it challenging to stay focused and maintain momentum. A recent Harvard Business Review (HBR) article got us thinking about how to address these common pain points, get unstuck, and move forward.

We look back at how we celebrated 25 years.

We love the opportunity to learn and explore new ideas. This fall, we invited others to join with us.

At Fathom, we attract a naturally curious bunch who are also passionate about learning new things, helping others, and being part of this great community we live in. As we celebrate our 25th anniversary this year, we have been reflecting on who we are and what it means to be “human-centric” and putting people at the center of our work.

Creative and empathetic, Sydney will bring her diverse experiences to client projects to create human-centered UX designs with impact.

Taylor brings a passion for user-centered design and UX expertise to our clients as only an instructor can

The worst time to find out a product has usability and safety issues is when it’s already on the market. The best time is before the product design is complete, when there is still an opportunity to fix them.

At Fathom, creating a positive, lasting impact in our community is core to who we are. One vital way to do that is to lead the way and create space for others to do the same.